The Philippines’ beauty and personal care market is growing exponentially with endorsers and social media influencers leading the charge.
From YouTube and Instagram to TikTok, the demand for the next cosmetic centerfold remains on a steady rise with Statista Market Insights expecting the industry to generate $6.47 billion in revenue and grow at an annual rate of 0.76%.
Here are some of the most followed cosmetic influencers to should follow if you are searching for inspiration for your next makeup look.
𝐀𝐧𝐧𝐞 𝐂𝐮𝐫𝐭𝐢𝐬-𝐒𝐦𝐢𝐭𝐡
A multimedia superstar in her own right, Curtis-Smith has worn many hats in her career since the early 2000s.
Aside from being a model, TV host, actress and philanthropist, she owns her cosmetics brand, Blk Cosmetics, which she promotes to her 3.5M followers on TikTok and 20.6M followers on Instagram.
Curtis-Smith also promotes other cosmetic brands on her social media pages, including Luxe Organix’s beauty serums.
𝐂𝐚𝐭𝐫𝐢𝐨𝐧𝐚 𝐆𝐫𝐚𝐲
A beauty queen whose allure and elegance have captured the hearts and eyes of many Filipinos.
Crowned Miss Universe crown in 2018, Catriona has solidified herself as one of the most well-known beauty influencers online with her 4.1 million TikTok followers and 13.9 million on Instagram.
She uses her social media pages as her platform and shares her skincare regimen and makeup skills to teach and inspire aspiring beauty queens and cosmetic fans.
Across her Instagram, TikTok pages and makeup videos, she also promotes Stroke Cosmetics.
𝐃𝐫. 𝐕𝐢𝐜𝐤𝐢 𝐁𝐞𝐥𝐨
As the “Doctor to the Stars,” Dr. Vicki Belo’s name is synonymous with the local beauty industry.
The founder of Belo Medical Group made her world-class dermatological and cosmetic services accessible to all. At the same time, her brand became a household name thanks to the plethora of celebrity endorsements.
Aside from her dermatological services, her social media pages, which have reached 3.4 million followers on Instagram and 2.6 followers on TikTok and promote her Belo Beauty cosmetics line.
𝐀𝐢𝐧𝐚/𝐬𝐮𝐬𝐡𝐢𝟔𝐢𝐫𝐥
More popularly known by her handle @sushi6irl in the local beauty influence scene, Aina is known for her product reviews ranging from makeup to skincare to body care.
She also shares themed makeup tutorials on her social media pages, inspiring some 37,400 thousand followers on Instagram and 1.2 million followers on TikTok to elevate their makeup looks.
When asked what products she uses, @sushi6irl will recommend, among others, Maybelline’s Sky High Lash Serum to Get Ready with Me Cosmetics’ Radiance Tint Color Corrector to Vice Cosmetics’ Dew It All Liquid Blush.
These are some local beauty influencers you should follow if you want inspiration to upgrade your makeup look or to become one. They are among the content creators who share their knowledge and time for free.
Give them a like, a follow and be on your way to be the next cosmetics sensation.
